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• Most people think that if you're undergoing the Greek system's recruitment and pledging trials, focus on your studies, and consequently your GPA, are bound to plummet. However, according to Penn's Office of Fraternity and Sorority Affairs, the opposite occurs with University of Pennsylvania Greeks. A recent Daily Pennsylvanian article reports that “at Penn, Greeks can be geeks, too.” Average fraternity and sorority GPA go up between the fall and spring semesters, and many fraternities and sororities require new members to attend mandatory study hours. One Kappa Alpha new member and Wharton sophomore even admitted, “My GPA was the highest during pledging. Having more on my plate forced me to schedule in advance.”

• The Chronicle's recent article, “Shrinking Newsrooms Put Colleges in the Content Business,” discusses a missing element in modern media relations: someone who haunts the halls of universities, “stopping by people's offices and really getting to know them.” As Geoff S. Larcom, a former reporter, states, “You don't see that much anymore, because everyone's stretched so thin.” While original reporting on higher education may be on the decline, blogs and online forums related to higher education issues are on the rise, as can be seen in national newspapers like The New York Times, Washington Post, and USA Today. But without true reporting and relying almost entirely on opinion blogs, user comments, and online forums, can we be sure that we're getting accurate information? Where have all the big stories gone, especially those in the area of the sciences and research? Facebook and Twitter updates are fun to read and can even transmit important information; but is it really news?

• In a related article, “J-Schools to the Rescue?” Inside Higher Ed writer Steve Kolowich asks if journalism schools can help save journalism. He suggests that struggling newspapers hire journalism students (who will work for credit) to “fill the gaps left by the pros whom the news outlets could no longer afford to pay.” Such a partnership has indeed been forged, between New York University and The New York Times. The NYT recently cut about 200 newsroom jobs and NYU journalism students are eager to fill those spots. Other universities in other cities are establishing similar alliances in television news studios in addition to newspaper newsrooms. And why not take advantage of students who are willing to work for cheap hire or even for free? However, the problem still remains: When these j-school students graduate, will they be able to find paying journalism jobs, even with some New York Times experience under their belts? So can j-schools save journalism? As long as there are students writing, there will be news content, but students should think long and hard about whether that experience will be valuable in the long run.

• If you're creative and just a little tech savvy, then applying for b-school financial aid just got a lot more fun, reports a BusinessWeek article. Scholarship applicants from the Netherlands' Nyerode Business University can now apply for the YouTube Scholarship. Applicants must create a two-minute YouTube video explaining why they think they should win the $15,000 b-school scholarship.  The school's program director, Professor Eric Meise, explains that these two-minute videos portray a much clearer picture of the applicants as compared to the previously used five-page application essay forms. You can view one of the recent YouTube scholarship videos here.

Related Accepted.com Resources:

• Financing Your Future: Winning Fellowships, Scholarships and Awards for Grad School, an instantly downloadable ebook.
• Navigating the MBA Maze, an ecourse.

Accepted.com ~ Helping You Write Your Best

• Most people think that if you're undergoing the Greek system's recruitment and pledging trials, focus on your studies, and consequently your GPA, are bound to plummet. However, according to Penn's Office of Fraternity and Sorority Affairs, the opposite occurs with University of Pennsylvania Greeks. A recent Daily Pennsylvanian article reports that “at Penn, Greeks can be geeks, too.” Average fraternity and sorority GPA go up between the fall and spring semesters, and many fraternities and sororities require new members to attend mandatory study hours. One Kappa Alpha new member and Wharton sophomore even admitted, “My GPA was the highest during pledging. Having more on my plate forced me to schedule in advance.”

• The Chronicle's recent article, “Shrinking Newsrooms Put Colleges in the Content Business,” discusses a missing element in modern media relations: someone who haunts the halls of universities, “stopping by people's offices and really getting to know them.” As Geoff S. Larcom, a former reporter, states, “You don't see that much anymore, because everyone's stretched so thin.” While original reporting on higher education may be on the decline, blogs and online forums related to higher education issues are on the rise, as can be seen in national newspapers like The New York Times, Washington Post, and USA Today. But without true reporting and relying almost entirely on opinion blogs, user comments, and online forums, can we be sure that we're getting accurate information? Where have all the big stories gone, especially those in the area of the sciences and research? Facebook and Twitter updates are fun to read and can even transmit important information; but is it really news?

• In a related article, “J-Schools to the Rescue?” Inside Higher Ed writer Steve Kolowich asks if journalism schools can help save journalism. He suggests that struggling newspapers hire journalism students (who will work for credit) to “fill the gaps left by the pros whom the news outlets could no longer afford to pay.” Such a partnership has indeed been forged, between New York University and The New York Times. The NYT recently cut about 200 newsroom jobs and NYU journalism students are eager to fill those spots. Other universities in other cities are establishing similar alliances in television news studios in addition to newspaper newsrooms. And why not take advantage of students who are willing to work for cheap hire or even for free? However, the problem still remains: When these j-school students graduate, will they be able to find paying journalism jobs, even with some New York Times experience under their belts? So can j-schools save journalism? As long as there are students writing, there will be news content, but students should think long and hard about whether that experience will be valuable in the long run.

• If you're creative and just a little tech savvy, then applying for b-school financial aid just got a lot more fun, reports a BusinessWeek article. Scholarship applicants from the Netherlands' Nyerode Business University can now apply for the YouTube Scholarship. Applicants must create a two-minute YouTube video explaining why they think they should win the $15,000 b-school scholarship.  The school's program director, Professor Eric Meise, explains that these two-minute videos portray a much clearer picture of the applicants as compared to the previously used five-page application essay forms. You can view one of the recent YouTube scholarship videos here.

Related Accepted.com Resources:

• Financing Your Future: Winning Fellowships, Scholarships and Awards for Grad School, an instantly downloadable ebook.
• Navigating the MBA Maze, an ecourse.

Accepted.com ~ Helping You Write Your Best

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Usability & Search Engine Optimization Event at Fathom SEO

By Kurt Krejny | February 25, 2010

Fathom SEO will be hosting NEOUPA’s (Northeast Ohio Usability Professionals’ Association) March 2010 event, and present about Usability and Search Engine Optimization (SEO).

NEOUPA Event Information:

Topic: Usability & Search Engine Optimization (SEO)
Where: Fathom SEO, 8200 Sweet Valley Dr., Suite 100, Valley View, OH 44125
Time: 6:00-6:45pm – Networking & Socializing, 6:45-7:00pm – NEOUPA Announcement & Speaker Intros, 7:00-8:30pm – Presentation with Q & A
Cost: Free Event for NEOUPA members, $10 for non-members

REGISTER TODAY!

Presenter Bios:

Kurt Krejny is the Director of SEM Best Practices at Fathom SEO. Kurt has over 8 years of experience in online marketing with a focus in web design and search engine optimization. Kurt’s background in visual communications for both print and electronic media has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. With an eye for the future, Kurt is continuously testing and implementing new strategies to keep Fathom’s clients ahead of their online competition.

Tom Cottrill is a Technical SEM Specialist and Programming Lead at Fathom SEO. He has over 12 years of programming and Internet marketing experience. Tom has worked as a designer, programmer, and writer at Fathom, and he currently works closely with many clients helping them overcome the technical hurdles they face during the process of their SEO campaigns. His expertise includes many varieties of dynamic Web programming, as well as database programming.

Matt Thompson is a Technical SEM Specialist at Fathom SEO. His online experience began in 2004 as an Internet Entrepreneur designing, developing, and marketing content-rich websites to teach other web designers. His background covering graphic design, multiple programming languages, content management systems, and usability have helped enhance numerous clients’ website presence. Matt plays an integral role in improving client website conversions through web design and development, and analyzing and overcoming technical barriers that may hinder SEO strategies.

Cliff Karklin is a Senior Account Executive and Online Video Marketing Expert at Fathom SEO. Cliff has 7 years of experience in online marketing with a focus in web design, SEO, and Internet video production. Cliff’s background in interactive media has led to his spearheading of Fathom SEO’s online video marketing research, as well as developing the processes used at Fathom SEO to expand the online video visibility of clients in widely diverse industries.

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Some Internet marketers try to direct traffic to their site by racing around, zooming from one traffic generation activity to the next, whether it be SEO, PPC listings, making solo mailing buys, jumping on the latest traffic tool mania, or all the above. Misery must truly love company, because this is precisely how the majority of internet marketers manage their business. Before they have even finished with one method, they switch traffic generation vehicles and join a "hot" new program or purchase some "revolutionary" traffic tool in order to give the latest, unproven traffic strategy a spin.

What if I told you that there is a much simpler road to travel for getting to your desired traffic destination? What if you only had to have ONE traffic strategy, and one that's proven to work? And what if this single method delivered even more traffic to your site, and thus sales, than ever before? Instead of weaving all over the information highway, you simply stay in the fast lane and keep on cruising!

Of course you should have the best traffic generation vehicle and know how to drive it properly; otherwise, you risk getting ran over by a "King of the Road" or stopped by Google Search & Destroy.

Have YOUR OWN online product to sell, and drive visitors to your site with on A SINGLE traffic strategy! Instead of trying to make countless various plans and programs work, you can get behind the wheel of this ONE traffic generation vehicle – Your Own Affiliate Program!

Why would you want to start your own affiliate program? Well, imagine if instead of you trying to master various traffic generation strategies by yourself, you unleashed a pack of affiliates to do the driving for you! And starting an affiliate program is not as hard as one might think. It's quite easy at affiliate network websites like Clickbank.com., because you are going to offer them the tools and information to be successful. Would you prefer to be an affiliate for someone that basically gave you an affiliate link and told you to go promote it, or someone that provided you with a great product and a great plan for success? Obviously the latter.

After starting your affiliate program, you can have it stand out from the crowd by offering to train your affiliates and give them a package of marketing materials, such as PDF reports (that they can re-brand), articles, ads, banners, and more. You can even encourage your affiliates to purchase those solo mailings in newsletters themselves to promote YOUR offer. And, of course, the more money they make, the more profit you make!

Learn who your most determined affiliates are and offer to personally train them. You could have every one of them specialize in a single traffic generation method, whether it be sending out articles, purchasing PPC ads, or any other of the many technics you are trying to handle all by yourself currently.

Once you have got your affiliate up and running smoothly, it's time to put the pedal to the metal. Get more affiliates. When they notice how well your current affiliates are doing, they will want to jump on the bandwagon, which will increase cash flow greatly and drive even more affiliates to your campaign. This is how you, your product, and your program reach critical mass.

Or do you think you could do the work of many people all by yourself? Of course not! Even if you could, why in the world would you want to?

Stop "playing" in traffic and begin creating your dream with your own product and affiliate program.

To learn more click starting business & start business. Copyright 2007-10 Ron X King.

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Contrary to what many people tend to believe, making money using the internet is not like your morning stroll in the park. Like most other jobs, it requires hard work, patience, skill, and creativity. With more and more advanced technology at hand, the process of making money from home has undergone a huge change thanks to the internet. The internet has presented everyone, those who have web sites and those who do not, with a great opportunity to make money. The internet has allowed ordinary people to make extraordinary money working at home online. There are, in fact, a number of ways to make money online, some of them even for free.

Any business consists in selling its products and or services. Old, traditional marketing involved word of mouth, flyers, television, radio etc. These traditional tools are successfully used even today by many business houses. The internet provides us with a new medium to market our products or services.

So, in order to make digital money, you must have something to sell on the internet. In case you have nothing else to sell, sell what you have, i.e., information. Pack easy-to-create information, market it and make money. Otherwise, you can also sell someone else's products. If you sign up as an affiliate or reseller for an internet company, you effectively start referring people to them. And if someone you refer buys their product, you are entitled to receive a commission. And what may sound surprising to you, you can make money by just surfing the internet. Interested in knowing the secret? While surfing the internet, you are bombarded with advertisements. You start acting as a link. Connect employers with prospective job-seekers or buyers with sellers. The money you make this way won't be peanuts.

Another way to make money using the Internet is through advertisements. For this, just register through third party ad servers or brokers to start displaying ads on your site. If you opt for Fast click banner ads, you will be paid on the basis of the number of times your site shows the ads. Or, choose an affiliate's ads to show on your site and then display their banners and get a cut if a visitor to your site clicks on the banner and buys a product. For pay-per-click advertising, you simply serve the Google text ads on your site and get richer whenever someone clicks on one of them.

Bloggers can also make money online by using Google's Adsense service. They can also join BlogAds database and set their own ad prices. If any blog finds favor from a company, it buys ad space for a set period.

Building ties with your prospects plays a very important role in making digital money. If you use an autoresponder, it will automatically update your current or potential customers about the products you are offering. You can use a blog so that people can learn more about you, the seller. Posting on forums relating to your product or service will help you to establish your presence on the internet. And believe it or not, if you help people on the internet rather than promote your business and opportunity, you will make more money and that too on a global scale.

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According to wedding experts, outdoor weddings are growing in popularity throughout the United States. With so many places offering everything imaginable to rent for a wedding, the thought of having an outdoor wedding isn't as intimidating as you might think. While planning for any wedding is a bit hectic, it might surprise you at how simple and inexpensive it is to put together an outdoor one. It's really not that much more work than if you were planning a wedding at a traditional venue. This how-to guide can help in getting you started in planning a memorable outdoor wedding without the hassles and worries.

1. SELECTING A LOCATION. Your outdoor wedding location could be as simple as your backyard or as elaborate as the top of a mountain. When deciding upon a location for your outdoor wedding, keep in mind both your interests or hobbies, as well as the logistics of having a wedding in a particular spot. The checklist below provides some things to consider when selecting an outdoor location for a wedding:

* The number of guests the outdoor venue can accommodate;
* If restrooms are available or whether you need to rent port-a-potties;
* The availability of electricity or if you need to rent a generator;
* If there is a covered structure in case of inclement weather or whether you need to rent a tent;
* If there is sufficient parking on-site for guests or whether you need to arrange for a shuttle from a nearby parking lot.

Some popular outdoor locations are home or public gardens, local parks, beaches, historic estates or museums, lakes, mountainsides, a local vineyard, a lighthouse, a family estate or farm, scenic landmarks, a boat or yacht, a theme park, a tropical island, or the courtyard at the university or college where the couple met. If you select an outdoor venue other than your private property, be sure to inquire with your local city or town about permits and licenses. You should also find out beforehand if there are any restrictions, such as serving alcohol, or a limit on guests. And depending upon the time of day of the wedding, you might need to make arrangements for nature's guests, such as bugs and small creatures. Have bug spray or citronella candles on hand to deal with insect problems, and have provisions ready for skunks, squirrels, and the like.

2. PLANNING THE DECOR. One of the best advantages to an outdoor wedding is that nature takes care of the decorations. Once you've decided on the location, find a pretty spot for the ceremony where there are plenty of trees, flowers, or a scenic view. You could also embellish a bit to accent what nature has already provided. Depending on your budget, you might want to rent a wedding arch or columns. For the reception, consider accenting tables with pieces that complement the natural surroundings, such as raised planters filled with flowers, or a lovely tabletop water fountain. Visit your local rental center for a list of other items you will need, such as tables, chairs, centerpieces, linens, etc.

The bride and groom, as well as their wedding party, should incorporate the location's attributes when selecting their attire. For example, the bride should consider a wedding dress without a train so it doesn't drag in the grass, dirt, or water. Brides and bridesmaids should also select shoes with small heels that are easier to walk in on all surfaces and won't sink into the ground. The groom might want to look at a lighter weight tuxedo, suit and shirt. A nice alternative for the groomsmen are full back vests for a formal look with or without a suit jacket.

3. PLANNING THE MENU. With an outdoor wedding, couples have the option of hiring a caterer, arranging for prepared foods from a local market, or asking family members to make the couple's favorite foods. The feast can be as formal or as informal as you like. A buffet is an easy option for outdoor weddings, but a sit-down, white-gloved served meal is also a nice touch, especially if the outdoor venue is elegant. Here is a checklist when planning the menu:

* If hiring a caterer, be sure the company has outdoor experience;
* Select a menu with foods that will hold up well in weather and travel.
* Match the menu with the location. For instance, consider a clambake for a beach wedding, a barbecue for a park wedding, or a served dinner for a formal setting.
* So that guests can enjoy the beauty of the location, consider setting up food stations in different areas so guests can stroll from appetizers to dinner to dessert.
* Be sure there are plenty of non-alcoholic beverages on hand, iced ones if the weather is warm and hot beverages if the wedding is held during the cold weather months.

4. SCHEDULING THE ENTERTAINMENT. While music is traditional at weddings, you might want to let the outdoor location dictate the entertainment. For instance, you might want to complement the band or DJ with other activities conducive to the location. If your outdoor venue is an elegant estate, perhaps a harpist or flautist would be more appropriate than a band. If the wedding ceremony is in a park, a farm, or even your backyard, consider hiring a horse and carriage to transport the bride and groom to and from the ceremony and to provide guests with rides around the property during the wedding. If the location is a tropical island, perhaps hula dancers would be a fun addition. A good planning tip is to tie in the surroundings with the entertainment and think beyond music.

5. CHOOSING THE WEDDING CAKE. One great way to incorporate the outdoor surroundings and the couple's interests is through the wedding cake. Call several bakeries or pastry chefs, tell them your wedding location plans and other interests and let them use their creativity to create a memorable wedding cake. Then make appointments to see their ideas, taste the different flavors of cake, and make your final decision. As with the caterer, be sure the bakery is familiar with doing outdoor weddings and will design a cake that will hold up to the weather. For instance, you wouldn't want a cake with buttercream frosting if your wedding is being held during the hot summer months.

Once you have these five areas planned, go back to each one and fill in the particulars. With an outdoor wedding, you will find greater flexibility in planning a wedding that best reflects your interests and desires.

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If you’ve ever had to work through a group project by exchanging notes, juggling manuscripts and drafts, or going through yet another revision meeting, collaboration tools are exactly what you need. Your productivity and efficiency can improve dramatically by using some simple tools available on the web today: Writely.com is one recent tool acquired by Google, that can help you create, manage, and edit all of your word processing documents in one place. It has now been released as Google Docs & Spreadsheets.

Online collaboration has taken on new heights with recent developments and applications. Exchanging word processing documents has usually been left to sending an attachment, or posting on a wiki so that other users can share comments or make changes. Microsoft Word offers the convenience of tracking changes easily, so you can hand over a project to a coworker or group collaborator, ‘see’ what edits they may have made, and then work on the project even further. Now you can do the same thing over the web without any need for printing, massive uploading, or attachments.

Google Docs & Spreadsheets offers a user-friendly space to create and edit all of your documents. You simply add a file, and start working away; although it’s still in beta stages, Google Docs & Spreadsheets offers a wide range of toolbars and options on a standard word processing document. When you’re done with your portion of the document, simply save it, then send it via e-mail to your group. Each participant can receive an e-mail giving them a direct link to the document; there, they can edit and update their version, and changes are made automatically. When you ‘visit’ your document again, you’ll see a new version, along with previous versions so you’ll never lose track!

Google Docs & Spreadsheets is a valuable tool for a variety of industries and projects. Virtual learners and virtual classrooms can work simultaneously on a project. Google Docs & Spreadsheets can offer a place for educators to involve students at a whole new level, adding assignments and watching a project grow and develop in real-time. The program can be used by non-profit development and fundraising teams when putting together a proposal. For businesses, work teams can collaborate easily on their own time, exchanging ideas and updating all parties in a convenient format. Google Docs & Spreadsheets can help you stay organized, keep up with changes on a project, and maximize your revision and editing for all of your documents. It’s a prime opportunity to collaborate with others in one of the web’s easiest formats.

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